Echo

Signage

Echo urban apartments are located in the walkable Oak Lawn neighborhood of Dallas, Texas. The sleek, modern architecture style requires an equally dynamic signage package. To make an impact in spite of strict sign codes and limited space for signs, I designed a vertical pylon sign as the main identity. The combination of brushed aluminum and captivating lighting techniques helps this property attract attention 24/7 while powerfully introducing the community. Their iconic “e” emblem and sleek curves were used throughout the signage package.